Fragmentation
Chat in GroupMe, tickets in Eventbrite, dues in PayPal, the roster in a spreadsheet. Nobody sees the whole picture, and every officer handoff loses something.
Answered by: Unification
A field guide · Digital Transformation Architecture
Build a home your members want to belong to.
Eight elements, from foundation to learning, that turn scattered group chats, spreadsheets and payment apps into one connected home.
Engagement
Marketing
Monetization
Why this guide
Your members aren't tired of each other. They're tired of the tools.
Since 2020, many members have grown wary of commitments that require showing up in person, they're worn out by video calls, and their phone is where their attention lives. Organizations have responded by adding one more app at a time. The result is three problems that no single app fixes.
Friction
Every task takes one more login, one more link, one more tool that wasn't built for the moment. Members give up halfway through.
Answered by: Fit and Flow
Fatigue
Another Zoom call, another notification, another thread of 300 messages. Members mute the chat and quietly drift away.
Answered by: Feel
The architecture
Eight elements. One connected home.
Read it like a house. The floor is what everything stands on. The pillars are the spaces members live in. The roof is how the home learns and gets smarter. Each element has its own section.
Roof · Learning How the home gets smarter Pillars · Spaces Where members live and connect Floor · Foundation What everything stands on
How each element is covered
Six parts, so you can act on every element.
- What breaks without itThe pain your members already feel.
- What good looks likeWhat a healthy organization does, in person and online.
- How BigTopa delivers itThe features that put it into practice.
- Ask yourselfQuestions for you and your leadership team.
- One signal to watchA single number that tells you it's working.
- Connected elementsHow this element leans on the others.
Three levers
Every element moves the same three levers.
Engagement
Members stay connected between meetings, not just at the big events.
Marketing
The right message reaches the right members, at the right time, in the right place.
Monetization
Dues, donations, tickets and sponsorships collected in one place, with no platform cut on member revenue (standard payment processing fees apply).